Direct mail advertising and public library use

  • 51 Pages
  • 1.36 MB
  • English
British Library, Distributed by Publications, British Library Lending Division , [London], Wetherby, West Yorkshire
Public libraries -- Great Britain -- Use studies., Advertising, Direct-mail -- Great Britain., Advertising -- Great Britain -- Libra


Great Britain, Great Bri

StatementBlaise Cronin.
SeriesBritish Library research & development reports,, report no. 5539
LC ClassificationsZ791.A1 C76
The Physical Object
Paginationiv, 51 p. :
ID Numbers
Open LibraryOL3848132M
ISBN 100905984587
LC Control Number81165464

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Details Direct mail advertising and public library use FB2

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Direct or Mail Advertising: Direct advertising can be defined as: Any form of advertising in which the message is directed to specific individuals directly by the advertiser.

Description Direct mail advertising and public library use EPUB

This medium consists of written, printed, or processed message delivered directly to the selected buyers.

This set of media is used to appeal the target market directly.Some use direct mail, and a few may employ limited telemarketing. While network television commercials are usually out of the budget range for smaller companies, local cable programming has made television advertising more accessible for these types of businesses, with costs running as low as $15 for a second spot, plus production expenses.Amazon's Kindle Direct Publishing (KDP) is a fast, easy and free way for authors and publishers to keep control and publish their books worldwide on the Kindle and Kindle reading apps.